Job ID: 26329

Location: US-MI Durand HR

Department: Marketing

Key Responsibilities

Brand Strategy, Marketing Planning and Budget

• Develop a comprehensive MPS North American Brand Strategy, Annual Marketing Plan and Budget, ensuring these are aligned with the wider global marketing plans and broader Terex objectives
• Brainstorm new and creative growth strategies as part of the Brand Strategy
• Ensure the strategy and plans are comprehensive and include an internal and external communication plan, a comprehensive budget, a press and industry media plan, including press releases, job stories and editorials, advertising campaigns, digital campaigns and flash news, launch plans, voice of the customer plans

Marketing Execution

• Coordinate, develop and implement launch plans for each new product launchas required.
• Establish a comprehensive process to monitor marketing spend for each activity, consolidating and sharing costs as appropriate, and immediately raising concerns where spend is set to exceed planned amounts.
• Work with the centralized marketing group to decide how marketing activities will be executed, including the selection, management and evaluation of external vendors and their product such as advertising agencies and freelancers
• Collaborate to gather voice of the Customer in order to define product Content
• Collaborate to develop regular market Analysis for North America
• Work with the brand leaders on campaigns, press releases, customer and dealer events in accordance with the plan
• Gather voice of the Customer in order to define product content

Digital

• Continuously evaluate new technologies in the marketing function. Develop a comprehensive global digital customer experience strategy and manage its execution in alignment with the overall brand and business strategy. This includes Web / social media / display advertising campaigns / Marketing app and portal development as appropriate. Work with the centralized marketing team to capitalize on what is readily available and propose future support as appropriate.

Analysis & Customer Satisfaction

• Identify trends and insights, and optimize spend and performance based on the insights
• Conduct diligent and insightful market research and analysis, evaluating brand position and strength versus the competition, and use this to drive recommendations on product, advertising and future Brand Strategy. Establish a useful regular review process, utilizing the support of central marketing services to support as required.

Basic Qualifications

• Bachelor's Degree in Marketing or Business
• Minimum 3 years marketing experience in marketing and sales support with digital experience

Preferred Qualifications

• Demonstrated ability to manage multiple projects under tight deadlines and organize/complete multiple projects efficiently with strong attention to detail
• Experienced in usingvarious methods of marketing techniques and networks

Location: US-MI Durand HR

Department:Marketing

Job ID: 26329

Terex Overview:

Terex Corporation is a $3.1 billion publicly traded global manufacturer of lifting and material processing products and services. We are passionate about producing equipment that helps improve the lives of people around the world, and providing our team members with a rewarding career and the opportunity to make an impact. While our operations are global, each office or factory is a close-knit community. We value diversity, equity and inclusion, safety, integrity, respect, servant leadership, courage, citizenship, and continuous improvement. It's an exciting time to be part of the expanding manufacturing sector - come join us!

Additional Information:

It is the policy of the company to attract and retain the best qualified employees. We are committed to providing employment opportunities to the most qualified internal or external candidate based on work-related factors and without regard to non work-related factors including race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, or veteran status as a special disabled veteran, Vietnam Era Veteran, or other qualifying veteran.

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.

Terex Corporation is an Equal Opportunity Employer and Affirmative Action Employer M/F/D/V.