Director Marketing Payer

Company:	Thomson Reuters Company Profile \| Current Opportunities (33)
Job Location(s):	Ann Arbor
Employment Term:	Regular
Employment Type	Full Time
Start Date:	As soon as possible
Starting Salary Range:	Not Provided
Required Experience:	Open
Related Categories:	Marketing

Position Description

Description

Thomson Reuters is the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. Through its more than 50,000 people across 93 countries, Thomson Reuters delivers this must-have insight to the financial, legal, tax and accounting, scientific, healthcare and media markets, and is powered by the world's most trusted news organization. More information about Thomson Reuters and its financial performance can be found on www.ThomsonReuters.com http://www.thomsonreuters.com/

The Healthcare business of Thomson Reuters provides insights -- information, benchmarks and analysis -- that enable organizations to manage costs, improve performance and enhance the quality of healthcare.

Location: Ann Arbor, MI

Job Description

Define and implement the marketing strategy for the payer market segments of the Healthcare & Science business of Thomson Reuters. This includes development of the annual marketing plan, objectives, strategies and tactics to support the company's strategic goals. Define market and solution positioning and consistent key messages across the marketing programs. Direct marketing launch of new products/solutions, manage marketing performance and reporting metrics to senior leadership. The role is responsible for developing the brand, increasing awareness, and developing qualified leads for sales - integral to the growth of the payer segment.

Responsibilities

Develop and oversee implementation of the annual marketing strategy for payer market solutions
Work with business strategy team to understand market goals and priorities and translate into focused marketing objectives. Grasp key market trends and competitor information. Keep abreast of emerging marketing approaches and best practices to develop an effective plan and continually improve marketing programs
Develop thorough understanding of payer solutions and competitive differentiators in order to translate product and service capabilities into clear, compelling marketing messages. Manage consistency of message across the market and work effectively with the broader marketing organization to ensure consistency across the business
Manage team of market managers to support product marketing, key client communication, and marketing lead generation programs for specific markets/lines of business
Lead product naming, define positioning and targeting for market overall, and for rollout of individual new products/professional services/solutions
Manage consistent timing of marketing launch and sales rollout of new products/new releases with product management
Measure and evaluate marketing results, impact on sales pipeline and improve marketing ROI
Report marketing metrics and accomplishments as member of payer market senior leadership team
Develop and manage the marketing budgets in an efficient and transparent process
Support the company's thought leadership goals via development and promotion of case studies, testimonial, speaker engagements, white papers, etc

Qualifications

Bachelor's degree in marketing or related field required. MBA or other advanced degree is desired.
Minimum of 10 yrs of experience in marketing of products and/or services to public or private payers/purchasers of healthcare, healthcare manufacturers, providers or relevant healthcare experience
Proven experience in building innovative, proactive, high impact marketing campaigns utilizing all relevant channels and media
Excellent project management skills; ability to provide direction and support to others
Excellent oral and written communication skills
Proven experience in managing marketing professionals
Proven ability to succeed in a matrix organization
Proven ability to develop and manage budgets
Proven ability to drive revenue through creative sales channels and marketing programs. Creative thinker with the ability to provide both strategic and tactical direction. Demonstrated leadership ability is critical.

Other

Periodic travel required, likely not more that ~10%
Occasional trade show work including booth lifting and set up, collateral moving, etc may be required

Thomson Reuters employees take pride in providing our customers around the world with information that is timely, accurate, unbiased and trusted. We have a profound respect for the professions and customers we serve and define our success in terms of their success. Our work environment is dynamic, innovative and entrepreneurial. We have a result-oriented culture that demands excellence, agility, and the desire to move quickly and precisely to seize opportunities. Our environment is both challenging and supportive - we give employees the opportunity to develop their skills and do their best work.

Thomson Reuters values diversity of culture and thought and seeks talented, qualified employees in all its operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age or any other protected classification under country or local law.

Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer.